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Content Marketing for Advisers? There's an App for That

InvestmentNews

This article, written by Nicole Casperson, originally appeared on InvestmentNews on August 3, 2021, and can be found here.

Marketing software firm FMG Suite has made content marketing and digital prospecting for advisers pocket-sized with the launch of its new mobile app that is available for iOS and Android.

FMG Suite announced Tuesday that the roughly 14,000 users on the platform are able to discover and share relevant content from the firm’s content library with their prospects and clients via their mobile phones. The FMG Suite app launches at a time when digital marketing continues to be of increased demand as more advisers shift from referral-centric methods of growth to a digital marketing-centric way of growing. 

Advisers, that are subscribed to the FMG Suite mobile app, will have access to all forms of content marketing, a type of marketing that uses the creation and sharing of online materials like videos, blogs and social media, to drive client engagement.

“We see engagement rates of 40%-plus when our users share timely content,” said FMG Suite CEO Scott White in a statement. “Now we’re making it even easier for financial professionals to share that information quickly.”

Digital marketing solutions is slated to be the largest planned increase in net spending for an adviser’s tech stack throughout the year, according to the InvestmentNews Adviser Technology Study. Spending in this category includes software and other tools associated with email marketing — an area mentioned by 87% of respondents, social media (71%) and website design (60%). 

The FMG Suite app will send users mobile notifications about new content addressing current events, breaking news and holidays, according to the announcement. Advisers can also schedule and review email sends with a marketing calendar and select social media profiles to share with clients and prospects. Compliance is also integrated into the mobile app, with posts automatically going through compliance approval as needed. 

FMG Suite’s mobile app launches after the platform closed its acquisition of the digital marketing platform Twenty Over Ten in a deal that further cemented FMG’s spot as the top marketing tech provider used by independent financial advisory firms.